title. Foodabox ( foodabox.com )
subject. company rebranding
While interning with a Malaysian paper packaging startup, I had the incredible opportunity to influence the brand in a big way. During my tenure I worked primarily on giving the small startup a new identity, overhauling their logo, brand look, website and catalogs as well as helping with paper packaging designs and die-lines when required.
The new Foodabox symbol is a nod to the name of the company, but the open shape and tilted separate piece that completes it is meant to symbolise their idea of "endless possibilities" when it comes to transforming the landscape of affordable, and environment-friendly paper packaging.